March 15

9:00 – 10:00
Registration and Welcome Coffee.

10:00 – 11:00
Opening of the Conference. Welcoming words of the organizers.
Keynote Speech: “Trends in Popular Science Literature: A Look into the Future”.

11:30 – 13:00
Plenary Session: “The Evolution of Popular Science Formats”.
Discussions on new approaches to creating unique popular science books.
Examples of successful projects and innovative formats.

13:00 – 14:00
Lunch and Networking Lunch.

14:30 – 16:00
Section 1: “Scientific Discoveries and Their Translation into Books”.
Presentations by authors and publishers.
Discussion on the future of scientific publishing.

16:30 – 18:00
Workshops and Roundtables.
Thematic workshops on trends: from idea to publication.
Roundtables on trends in research literature.

19:00 – 21:00
Evening Reception and Networking.