The Future of Design
Global Product Innovation for a Complex World
By: Lorraine Justice
Author Lorraine Justice, an internationally-recognized product design expert and consultant to companies like Microsoft, Disney and Levis, shares the ten global factors that directly impact product design success or failure. When these factors are combined or lacking, they have a direct impact on a product's ability to delight consumers and catch on, or rankle them and fizzle out.
The Future of Design is for those who innovate, design, market and sell products or services to a global market whose product successes and failures have direct business implications for their companies. Features detailed case-studies and examples from the automotive, communications, energy, housewares, medical, and smart product industries, plus guidelines for building and managing creative teams (for non-creatives), advice and strategies for evaluating product concepts, and interviews with product designers, inventors and innovators from around the world.