The 80 Minute MBA
Everything You'll Never Learn At Business School
By: Richard Reeves & John Knell
Business & Economics/Education & Professional Development
The fully revised new edition of the international bestseller.
This book is your short-cut to business brilliance. A traditional MBA is for either the time-rich, the very wealthy, or the lucky few with a generous corporate sponsor. So what happens if you want to get a hit of high-quality business inspiration without spending two (plus) years back at school?
The 80 Minute MBA is the gateway to fresh thinking, in less time than it takes a standard meeting to get past coffee and donuts. The MBA-in-a-box book is old hat. Managers need the encouragement to think differently, not in the same straight lines.
Stimulating new material brings this edition right up to date with critical business thinking. Including a new chapter on the platform economy and fresh technology and social media examples, this book will energize and inspire you in equal measure.